That Fiji Water Drama

Fiji Water model Kelleth Cuthbert- a Star Is Born !

 You have to hand it to 35 year old Aussie Aaron Zerefos the mastermind behind Fiji Water after the $multi-million publicity coup he pulled off at the Golden Globe Awards.
Zerefos is a tireless promoter of his bottles of H20. A Globes' source tells us Aaron spent less than $50K to be involved in the event.

So successful is his product that Zerefos now spends most of his time traveling the world competing in racing car trials driving a series of Porsche sports cars.

Aaron pictured here by Whispers at his 30th birthday party in Sydney's King Cross)

He's even been spotted dating socialites like Lady Victoria Hervey as our snap shows.
We reckon this wasn't a very expensive promotion and it's simplicity will be the envy of publicists worldwide. It certainly beats those tired old "media walls" that confront guests and media at every party or event.
As for model Kelleth Cuthbert who brilliantly persisted for photo-bombing every celebrity on the red carpet- what can we say : A Star Is Born !

Turning 30

The most popular Miss Universe of all time Jennifer Hawkins celebrated her 30th birthday with a masquerade party at a restaurant in The Rocks.
Like any event Jennifer attends, it's all about the money with an exclusive deal with a glossy magazine to publish photos of the event.

On the other side of town at the uber smart Beach Haus nightclub in Kings Cross, Fiji Water boss Aaron Zerefos who races Porches cars in his spare time also turned 30 with a fab party for 100 close friends.
Aaron always seems to be surrounded by pretty girls. The last time we saw Aaron Zerefos he was deep in discussion with Khloe Kardashian at Ottos in Woolloomooloo. How does he do it ?.

Some months ago the Shuttle went to Beach Haus for a small party thrown by superstar Leo Di Caprio.
We were given instructions not to approach Leo at his table which is pretty difficult in Beach Haus given it's size but by the look of his burly minders, wasn't at all advisable

Lots Of Life in This Latte

Latte Life's Jane King cuts a birthday cake while Maria Venuti sings

Double Bay based local newspaper Latte Life celebrated it's second successful year with a party at the Watson's Bay Hotel hosted by editor Jane King.

Loyal readers Jan & Geoffrey Karpin

What started as an experiment has became a major success with distribution now extended throughout Sydney's Eastern suburbs with celebrities and local politicians courting support from the publication.

Aaron Zerefos & Cheyenne Tozzi

Celebrity agent Max Markson emceed the evening and chanteuse Maria Venuti sang Happy Birthday to the assembled throng.

Later in the evening gorgeous model Cheyenne Tozzi took to the stage to sing a few numbers. 


 Read the newspaper online here.



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