Men In Underwear

When celebrity chef Rick Stein married his long time girlfriend , Australian publicist Sarah Burns at the Icebergs restaurant in Bondi Beach just under three weeks ago, he said the restaurant had the "best view in the world".


He could have been referring to the Bonds underwear bash held there last week at the Iceberg's seaside swimming pool just beneath the restaurant.
While Bonds' flags adorned the balcony, on closer examination the bunting fluttering in the sea breezes turned out to be rows of men's knickers. As the breeze grew stronger many dislodged and were last seen heading for the cliff walkway which would have made a nice surprise for the early morning joggers the following day.

Mark Gasnier &Pat Rafter

Tyler Atkins

The shindig was to launch Bond's new range of quick dry undies for surfers and sportsmen and a surfing match was arranged for a number of hunky men to take part in including tennis ace Pat Rafter, footballer Mark Gasnier, Hayden Quinn, Nathan Joliffee and others.

 Needless to say, plenty of  girls and quite a few blokes turned up to catch a glimpse of some dudes in briefs and tight wetsuits, muscles rippling and all that. The Shuttle just went to have a cold beer and get the gift bag that contained a few sets of the new undies. OK, admittedly we did have a little peek at the sportsmen, purely for aesthetic reasons but restrained ourselves from asking how these chaps achieve such tight butts, a subject of much discussion amongst the party guests.

nice spot for a party-the Icebergs.

They're Young And Rich

Blue Hotel

BRW magazine threw a bash last night to introduce the 2011 Young Rich (those under 40 years old).

The well padded Nathan Tinkler 35 comes in tops at $1.13B mainly built from coal deposits. Tinkler is moving into the must haves for the young rich- a stable of horses with his $300M Patinack Farm.

BRW editor Kate Mills introduces the Young Rich 100

Sporting stars packing away the dollars in the bank : tennis ace Leyton Hewitt with $35M, soccer's Harry Kewell with $55M, Formula One driver Mark Webber with $37M while Pat Rafter struggles by on just $26M.

Annie & Mike Cannon Brookes

Sass & Bide's Heidi Middleton and Sarah Jane-Clarke who are showing their fashions this week in London at the Royal Opera House are hoping to add to their wealth of $26M while cosmetics queen Natalie Bloom's empire has built her a fortune estimated at $36M.

Also in London, good looking hedge fund wunderkid Greg Coffey is rated as the third richest Aussie in Britain with his whopping $743M fortune while Steven Kalmin of Glencoe International, now Zurich based has $458M.

Dot com whiz kids and software kings are well represented but the top two must be Mike Cannon-Brookes and Scott Farquar with their $360M. And they say they aren't in it for the money!.

Lydia & Eugeni Tsvetnenko- Sydney needs you!

But how do we entice our very own budding Russian born oligarch Eugeni Tsvetnenko and his $115M to move from Perth to Sydney?. Eugeni who has made his money from a host of enterprises that include mobile phone texting services and an artificial grass distribution service says he loves nightlife and would party on even if he was broke. We insist he grabs his glamorous socialite wife Lydia, clambers on board that luxurious Lear jet of theirs and immediately move to the East Coast. Sydney needs you. Urgently.

Alika & David Brown-$38M

Young, rich. Sass & Bide

The party was held at one of the best locations, the sensational Blue Hotel in Woolloomooloo that has it's very own rich list of inhabitants including radio king John Laws and movie star Russell Crowe who occupy the twin duplex penthouses at the end of the pier. But they of course, are over 40 and considered oldies.

Harry Kewell : $55M

Nathan Tinkler : $1.13B