A perfect Spring day (it isn't always so) and colour was the order of the
day. Flemington fashions are simply gorgeous. Myer, one of the main sponsors spends around $250,000 on the day for promotions. But they reckon they also sell around 25000 dresses during the racing season. Here are just a handful.
Jay McInerney is one of America's most celebrated writers having published many best sellers including the legendary Bright Lights Big City and The Last of The Savages. Bright Lights was made into a movie in 1998 and starred Michael J.Fox. A re-make of the film is underway.
Amy Fay Collins & Jay McInerney in New York
McInerney contributes to prestigious publications like Vanity Fairand The New Yorker and does book reviews for The New York Times and the Times Literary Supplement. He's the sort of hip writer that defines the new American urbane author- sophisticated, connected, knowledgeable and in demand.
He's just contributed a piece to the UK Guardian titled : "why Gatsby is so great". It's an ode to the great F.Scott Fitzgerald and his brilliant novel The Great Gatsby. McInerney is clearly a Fitzgerald fan and enthuses over the book and the extraordinary eight hour West End play Gatz which is receiving rave reviews. He likes Gatz because it presents the book in it's entirety and he clearly loves the poetry and mastery of Fitzgerald's writings. It seems then he would be looking forward to the upcoming Baz Luhrmann production The Great Gatsby (in glorious 3D) to be released in early 2013. Alas, no. As Jay says:
This is just one reason why I avoided the 1974 version starring Robert Redford and Mia Farrow, with a screenplay by Francis Ford Coppola. And why I will almost certainly be skipping Baz Luhrmann's film, starring Leonardo DiCaprio, much as I would love to see Isla Fisher in the role of Myrtle Wilson, the floozy mistress of Gatsby'
Read more at The Guardianhere and see Jay McInerney's websitehere *****************************
Andy Warhol once famously said of New York photographer Patrick McMullan" If you don't know Patrick you should go out more".
McMullan at work
Alongwith 81 year old Bill Cunningham he is a regular fixtures on the New York social, party and fashion scene. McMullan even has his own TV show and online magazinePMc Magazine. If you have party in New York and Patrick isn't there (or at least one of his snappers) it's a dud!
Sydney publicists could probably learn a few things from a night out with Patrick. There are probably three of the old guard snappers left in Sydney (Melbourne prs are far more civilised) who really know what it's all about, know the new and old faces and aren't bedazzled by the latest X Factor contestant.
The above snap of Jay McInerney is by McMullan who has worked on
projects with the writer- here are a few of his latest pics from New
York:
Anne Hathaway & Jim Carrey at Stella McCartney's fashion show.
Burlesque star Dita Von Teese is in Melbourne for the L'Oréal Melbourne Fashion Festival and Melburnians can catch her at The Docklands tomorrow at 8.30pm where she will present a fashion parade of her lingerie range featuring the 'fuller' model. Tickets here
It's come a long way since Jean Shrimpton-The Shrimp- shocked and outraged and positively delighted the crowds at Flemington in Melbourne in 1965 and established once and for all time, The Mini Skirt was here to stay ( it looks so tame today).
Today as a few hundred thousand racegoers descend upon Flemington racecourse for the Melbourne Cup we've provided a handy form guide for the fillies and their jockeys to look out for in the Birdcage, Member's Stand and the private marquees (hover around the Emirates for the real action)
Starting with the richest :
Billionaire James Packer and wife Erica (be nice to them and they may invite you back to James' private bar at the Crown Casino for their karaoke night) and Richard Branson.
Celeb receiving the most for showing up (about 200 grand) Sarah Jessica Parker.
Lovebirds Shane Warne and Elizabeth Hurley. Burlesque queen Dita Von Teese, Kim Kardashian Rebecca Judd and the real star of the day who should not missed (easy to do as she's so tiny) Joan Collins. And there is bound to be a few surprises like Leo DiCaprio and Tobey McGuire
Mumm champagne, Moet & Chandon, Bollinger will all be hosting marquees and in "Millionaire's Row", the Emirates marquee is styled on St
Petersburg's Catherine Palace with the Zhivago restaurant and powder
room for ladies, and a Jo Malone perfume stylist demonstrating how to
"accessorise" with 23 fragrances.
Myer's have their "Butterfly House" with Jennifer Hawkins complete with fluttering laser-cut butterflies, as the PR sheet wittily says..'to show off the social butterflies".
Garden guru Jamie Durie has flown back from the USA where he hosts a cable TV show to create a "vertical garden
installation" in a three-level marquee and VIPs will be chauffeured to and from the track in luxury Lexus vehicles.
Irreverent / Irrelevant Facts : The first Melbourne Cup in 1861 was filmed and this was the very first movie to be screened commercially.
The first prize in 1861 for owners of the winning horse-a nice watch while today's prize purse will be $3.5M. The Shuttle's favourite horse name of all time : Whykickamoocow.
To the Carriageworks in downtown Redfern for the performance of Dita Von Teese in her Cointreauversial burlesque show.
Or so we thought it was the Carriageworks. The marvellous former railway carriage workrooms are in fact 2 venues with the same name. One on the west side of Redfern and one on the south. Equally as huge and both with the same name. Which is all very confusing.
Cointreau is a ghastly drink that completely dehydrates you and gives you the most evil hangover ever. But we love their parties. When ace publicist Deeta Colvin ran the legendary Cointreau Balls every year from 1989 to 1999 invitations were the most sought after all year. People flew from all over the globe to attend the fancy dress galas that were always held in secret venues with guests bussed to an fro in fleets of limos.
No-one drank Cointreau of course. They all stuck to French champagne. At the very last ball in '98 when the budget was clipped, they only served the sickly liqueur. Everyone knew the game was up.
Ms Von Teese is a lovely girl but waiting nearly 2 hours for a ten minute performance was a bit much. Especially when the only alcohol on offer is Cointreau.
Earlier in the night the Shuttle attended the World Champions Ball at Doltone House down by the harbour. Or so we thought it was Doltone House.
Like dozens of others who were deposited in taxis and limos at what we thought was Doltone House (which it was). We were then told by a helpful attendant that it was actually another Doltone House a hundred yards down the road (it was three hundred). Which didn't please the ladies in long gowns and stilettos.
Why would you name two venues Doltone House? . It's hardly a riveting name.
We went to met Usain Bolt, the world champion Jamaican runner who was also the youngest ever Olympic Gold Medal winner. He holds a host of unbeaten records as well which makes him the fastest man on 2 legs on Earth.
Usian wanted to meet some local wildlife so the obligatory Koala Bear and a Kangaroo Joey were trotted out for him and we all oohed and ahhed over them.
And the name of Koala and the Joey?..both were called 'Sidney'!
In the late 1960's Princess Soraya of Iran, in Sydney for a visit asked the Gucci clothier Frank Marcovic "is there any such thing as society in Sydney ?." "Of course there is" replied Frank, reeling off a list of names like the Packers, Fairfaxs, Hordens, Graces, Lloyd-Jone sand so on . Most were media proprietors or department store heirs along with the occasional country property dynasty like the Macarthur Onslows.
"One went to parties where they were at and got into the social pages and that was it" says society maven Diana Fisher, once a BlueBell girl in Paris and married to Humphrey Fisher, the son of the then Archbishop of Canterbury.
It was all lost on Princess Soraya. They were all in trade after all. It went downhill from that point. Parties became and continue to be 'product launches' . Corporations expect lots of free press when they feed and water the media and the so called "A to D" list that seem to ensure a few inches in the social pages.
Budgets are smaller now but were huge in the mid 90's when PR queen Deeta Colvin ruled the roost with her legendary annual Cointreau Balls that lasted a decade.
To even have been to just one was considered a major coup and a step up the social ladder (tSS went to 6).
The Cointreau Balls were planned in great secrecy with guests never knowing where the event was to be held until they actually arrived at it.
Come the big night, the lucky few hundred clutching their invites in whatever costume had been decreed, would wait at their doorstep for a limousine to arrive-every limo in town was booked-to whisk them off to some mystery location, perhaps an abandoned warehouse decorated to fantasy level by party designer David Grant who still organises all major events for internationale Olympic Committee.
Once it was a circus tent in the wilds of the Cronulla sand hills-a road having been bulldozed for the queue of white limos depositing guests. Another was in an abandoned steel mill outside Newcastle. and yet another in the Naval Museum decorated as the Titanic. We all went down with the ship clutching our champers.
The final in the early 2000's was in a fabulous disused art deco cinema in the suburbs with a Hollywood theme (tSS went as a Betty Ford clinician).
It was all just one giant advert for the undrinkable Cointreau which received millions of dollars in free press and presumably cashed in on the sales that followed, done on a smaller budget than imagined says Colvin. And so successful and egalitarian.
One could find oneself seated next to Lord Portalington, Mel Gibson, Nicole Kidman, Kylie Minogue or Lady Sonia McMahon. Or once when tSS found ourselves deep in conversation with who we presumed was an eccentric artist named Charles Gosford who actually lived in the town of Gosford just outside Sydney.
We thought it highly amusing he should take the ordinary seaside town's name as a title until informed he was actually the Earl of Gosford from Scotland. These were world class parties-the moniker given to everything in a land uncertain of it's station on the planet, much like a new shipping terminal or the upgraded Pitt Street Mall.
A whole team of the brand's French executives would fly in by private jet for the night. Such a long way to travel but the writing was on the wall when the French champagne stopped for the last 2 parties along with the funding of the extravagant balls when they realised that no-one at the events actually drank Cointreau.
No-one was that mad to risk the worst ever hangover even though the limos stayed to deliver the very last guest home safely.
Now it's all about to return. Well partly.
Dita Von Teese , the femme fatale and queen of the fishnet and corset has been invited to fly to Australia in September in her capacity as global brand ambassador for Cointreau for a one-night-only performance of her burlesque show Be Contreauversial.
The show, created for Cointreau is an update of Von Teese's classic "Martini Go.lass" performance in which she discards her scanties and frolics in an over sized martini glass. All rather tame from days past but probably apt for these times.
## As for Frank Marcovic who hosted Princess Soraya all those years ago. He died of a heart attack in 2006 in his Palm Beach house following a lengthy and sweaty encounter with a rent boy who managed to unshackle himself from the bedpost to summons help, alas too late.
Business-like, he enquired of the investigating police officers as Frank's body was removed by the coroner :"will I still get paid ?"
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Twiggy Forrest
Friday : To the Ocean Room at the Overseas Terminal with a host of big names-Christine Anu, James Packer, Russell Crowe ,Cate Blanchett and PM Kevin Rudd for the launch of Generation One. the brainchild of Australia's richest man Andrew “Twiggy” Forrest.
Twiggy may be worth a cool $15 Billion but he remembers his roots. Forrest went to a mainly indigenous school and maintained life-long friendships with his Aboriginal schoolmates. Sadly the last one died last year aged only in his 50s.
Forrest is encouraging Big Business to hire more indigenous Australians and hopes to get a least 50,000 in employment within a year.
Mumm champagne, Moet & Chandon, Bollinger will all be hosting marquees and in "Millionaire's Row", the Emirates marquee is styled on St
Petersburg's Catherine Palace with the Zhivago restaurant and powder
room for ladies, and a Jo Malone perfume stylist demonstrating how to
"accessorise" with 23 fragrances.
rs who were deposited in taxis and limos at what we thought was Doltone House (which it was). We were then told by a helpful attendant that it was actually another Doltone House a hundred yards down the road (it was three hundred). Which didn't please the ladies in long gowns and stilettos.
Budgets are smaller now but were huge in the mid 90's when PR queen Deeta Colvin ruled the roost with her legendary annual Cointreau Balls that lasted a decade.
Dita Von Teese , the femme fatale and queen of the fishnet and corset has been invited to fly to Australia in September in her capacity as global brand ambassador for Cointreau for a one-night-only performance of her burlesque show Be Contreauversial.