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Showing posts with label sponsor. Show all posts
Showing posts with label sponsor. Show all posts

Saturday, November 7, 2015

Jessica needs some good advice

The dramas over Jessica Mauboy's aborted plan to sing the national anthem at the Melbourne Cup could be an indicator of  the professionalism of those advising her. Jessica's no show was passed off by her management with the following statement :

“There was a lot going on yesterday and there was miscommunication with her styling team, unfortunately by the time it was resolved the call time had been missed.".  The Victorian Racing Club responded : "contracts for paid appearances at the Cup are easily understood and it is paramount that paid guests understand the importance of respecting paid sponsors"
Whispers should know. Many moons ago we organised the visit of the famous British milliner David Shilling who was a star guest at the Cup. VRC reps are nothing but courteous and experts in handling visiting celebrities such as Shilling with no stone left unturned during his 3 day stay in Melbourne as they guided him through a tour of personal appearances with their various sponsors like Myer.
Mauboy is currently promoting her new perfume which has had a less than stellar impact. Perhaps it's something to do with the organisers of her launch in Kings Cross a few weeks ago. A top publication sent their photographer to the small launch (guests : the usual newsreaders etc one saw at a function the week before) only to have a snooty publicist proclaim that they would choose what photographs  that the magazine could publish.

Just to show they had no hard feelings, the magazine editor ditched the entire idea of covering Jessica's launch. It's sad as Jessica is a sweet lady and a terrific talent. But as always, you must have the right team to promote you or it can all go pie eyed.
David Shilling at Ascot