Exclusive: Our Secret Weapon in Oprah's camp

He's been Working behind the scenes for 2 years to pull off the Oprah Winfrey Australian trip. Peter Walsh, a 54 year old Australian designer and professional organiser who lives in Los Angeles.

Walsh was born in Adelaide and holds a Master's Degree in educational psychology. Finding little use for his talents in Australia, he moved to LA in 1995 and found work immediately as a professional 'organiser' for numerous Fortune 500 companies and wealthy individuals including the Russian oligarch Vladimirovich Deripaska .

Walsh's speciality is coming into a person or companies life and completely re-organising it. He now heads his own corporation and has published 4 best selling books-How to Organize (Just About) Everything; It's All Too Much; Does This Clutter Make My Butt Look Fat? and Enough Already!

4 years ago he secured a regular spot on the Oprah Winfrey show. Next year he will host his own show on Oprah's channel-OWN (Oprah Winfrey Network)

But it was 2 years ago that he conceived of the plan to get Oprah to visit Australia. His first contact-apart from Winfrey who had already expressed the desire to pay a working visit-was the NSW Tourism Board. Timing is everything. After several failed campaigns like Tourism Australia's So Where The Bloody Hell Are You TV adverts with Lara Bingle, it was a slam dunk.

NSW jumped at the opportunity and Qantas came onboard immediately. Oprah's visit will cost the government $3M but the resulting publicity is estimated to be worth 100 times that. Plus the visit should inject at least $10M into the local economy.

While Oprah's 300 hand picked studio guests will travel on a new Qantas A380 jet piloted by John Travolta, Walsh will travel with Oprah and personal staff in her private Bombardier jet .

And after the 8 day tour, Oprah and her entire staff will be holidaying over Christmas at the El Questro resort (below) in the East Kimberley's. That's her yearly treat to her staff.
Below : watch Peter 'de-clutter' a house in Inside The Lives of Hoarders !. It basically involves putting things in boxes. Nice work if you can get it !

that publicist guide in full...an occasional series

Cracking the so-called social scene isn't as easy as it seems. Talent and beauty is all very well but why not take the fast track and hire a publicist. But not just any PR will do. As one of the richest woman in Australia, Lady Mary Fairfax (right) found when she bought the most expensive apartment in New York in 1990-the penthouse of the Pierre Hotel which came complete with it's own ballroom and 4 amazing terraces overlooking Central Park and the NY skyline.

Lady Mary's Sydney parties were legendary-US presidents and the British Royal family members were regulars. Lady Fairfax is the Honoury Consul for Monaco and her palatial harbourside mansion Fairwater the Consulate with Prince Rainier and Prince Albert dropping in as household guests.

She had all the qualities to crack the New York scene-she is mega-rich, a noted philanthropist, has impeccable credentials and top-notch connections and was a regular guest at the Ronald Reagan White House. But did Lady Mary hire the right PR firm ?. An expensive publicist isn't always the best and in the end you are only as good as your publicist's connections.

Whilst New York's social media was intrigued by the media mogulette from Down Under, she really needed 3 of the most connected PRs in town to infiltrate New York's snooty upper class. The Pierre apartment remained largely empty for years except for the occasional visit from Lady Mary's loyal chauffeur and his wife who acted as a part-time caretakers. In 1999, she sold it for the knock-down price of $21M to a hedge fund manager. She was asking $35M.

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Lady Mary may have done better with New York public relation's expert R.Couri Hay.

 Couri Hay is one of Andy Warhol's Factory survivors and a refugee from the legendary nightclub Studio 54 for which he was the publicist and has an amazing handle on the local media from  alternative publications to direct lines to the all-powerful Cindy Adams, Richard Johnson, and Michael Musto. Hay is an often featured commentator on diverse TV shows from Geraldo At Large to Larry King Live.

And he has the Hamptons wrapped up. If you can't make it in the Hamptons-forget New York.

clients: the Ritz Carlton Hotel, British Airways, department store Bergdof Goodman, fashion label Fendi, private eye Frank Monte, jewelers Bulgari & Harry Winston, magazine Ocean Drive and the American Ballet Theater.