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Daniel Garofali, Matty Bee, Joan Rivers, Rupert Noffs |
Twitter & Face book-it's like having a neighbour permanently gossiping over the back fence. No-one escapes your gaze.
The
Shuttle has been keeping up with former Sydneysider
Rupert Noffs who it appears, has settled nicely into an apartment in Manhattan to the extent of mastering that all important staple-chicken soup!. Helping out is ace New York publicist
Kelly Cutrone whose contacts are next to none in the USA.
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Glee star Kevin McHale in his Gideon Shoes NYTimes |
According to our new York spy Rupert's also been doing the rounds: fashion week, top night spots, Halloween parties, meeting
Beyonce and
Joan Rivers, fighting with
Lindsay Lohan over a taxi -as one does- but more importantly, promoting
Gideon Shoes, the business set up by he and his brother
Matt Noffs.

For those not yet in the know
, Rupert and Matt are the grandsons of Sydney saint the late
Rev Ted Noffs who started the
Wayside Chapel in Kings Cross in 1964.
Matt and Rupert have parlayed that charity spirit into
Gideon Shoes, the fantastic and stylish shoes that are made
ethically in Australia. That means
no slave labour in the Third World (or here!).
Respected US writer
Naomi Klein tried to tell the world decades ago that ethical manufacturing was the way to go. Local shareholder activist and journalist
Stephen Mayne has been
saying likewise.
Rupert and Matt started Gideon Shoes in order to fund
The Street University, the kid's retreat in Western Sydney set up by Matt and wife Naomi. 11.000 kids a year are benefiting from the Street University and in 2009 they were given the seal of approval with a visit from then PM
Kevin Rudd and
HRH Prince William.
Now they are tackling the USA and it really is just a matter of time before the penny drops with US fashion editors-their shoes are there to stay. Already the
New York Times has featured them with
Glee star
Kevin McHale wearing a pair. It's surely just a matter of time before
Anna Wintour is spotted striding up Fifth Avenue in her Gideons.
## If top New York publicist Kelly Cutrone is on your case, it's pretty well taken for granted that success is imminent. Here is a clip from
Dr Phil shown last month on Australian TV where Kelly reads the riot act to a couple of guests.