Picture : News Corp Boss Sleeps In Street

Luna Park

John Hartigan

There he is in our snap-John Hartigan the boss of Rupert Murdoch's News Ltd empire in Australia.

He'll be sleeping rough tonight at Luna Park (motto : Just For Fun) along with over 200 other CEOs to raise awareness and cash for Sydney's homeless which is reaching epidemic proportions.

In a city where one house (Altona) just went on the market for an estimated sale price of $60 million, there are families living rough in caravans, cars, on church steps while hundreds of young people sleep rough at train stations and so on.

The Mathew Talbot men's hostel in Woolloomooloo, just a stones throw from the Finger Wharf with some of the countries most expensive restaurants and the penthouses of Russell Crowe and broadcaster John Laws, accommodates around 35000 people a year and serves 600 meals a day.

So far the combined CEOs have raised over $1,230,000 $3,326,064 but aim to quadruple that overnight. Hartigan, who reckons he can "sleep on barbed wire " is the biggest fundraiser to date.

You can go to the website of the CEO Sleep out 'Rise To The Challenge' and donate in the name of your favourite CEO (if you have one/) or register to sleep-out with them