It was the brainchild of publicity guru Angela Belle McSweeney . Angela conceived of the idea-put it together and launched what is set to become a race with the biggest cash prize in the world. Angela also helped build the Dubai Cup into a world major racing event and is often a guest BBC reporter at the Ascot races.
Do your research folks- Singleton and Harvey took over the enterprize only recently and Singleton's most 'brilliant' idea to date was to bring American Pie actress Tara Reid ( who she?) out as the 'celebrity' guest a year after he launched his Bondi Blonde Beer with the oh-so-yesterday Paris Hilton.
Gerry Harvey & John Singleton demonstrate that adopting the late Kerry Packer's motto "always play to the lowest common denominator" pays off !
